Marketing


 

KBIF 900 AM Radio's client list includes a number of Fortune 500 companies, including Wells Fargo, Lennar Homes, Fresno Unified School District, New York Life Insurance, HUD, City of Fresno, USDA, Comcast and more.

In reaching our markets, KBIF 900 AM Radio offers 24-hour live programming which reaches Modesto to Bakersfield and worldwide with live streaming on the web. We are the major outlet for our Asian population in the Central Valley and the only outlet for Indian radio programming.

KBIF 900 AM Radio programming consists of music, news and public affairs. We participate in community outreach, public events and hold remote broadcasts for our Asian community. Political Candidates from both parties, expressed their views to the Asian Voters during the 2010 Campaign season.

KBIF 900 AM Radio's Annual Resource Fair at Manchester Center is an anticipated event for our audience. In October, 2010, over 1500 attendees visited the booths of our local businesses, vendors and public entities, who wanted to reach our market. KBIF 900 AM Radio Asian Resource Fair attracts approximately 700-1,500 attendees. It's a one day event, usually on a Saturday to promote business and service information to our growing Asian community. Table Mountain will get a booth at the event to display, give away promotional items and provide game entertainment.

The KBIF 900 AM Radio Annual Calendar presents an opportunity for the KBIF 900 AM Radio On-Air Talents to promote their show times, 1000 prints will be circulating and distributed at the Hmong New Year Event, at our Remote Broadcast Events, over the radio, at local Hmong Supermarkets and Sponsors offices.

It isn't hard to see what makes the Asian-American market attractive to advertisers. Many Asian Americans are young (up to three quarters are the first generation in the United States), have families, and have money to spend. The hallmarks of the demographic include high household incomes, a high level of education, and a household size that is second only to Hispanics. There's also a high dependency on native languages. (Source:? November, 2002, MediaPost's Media?- Written by Paul J. Gough)?? For the older generations, low income levels still remain a problem.

The lucrative opportunity in the Asian-American market is one of the biggest surprises to come out of the 2010 census, of the 900,000 residents in Fresno County, 9.0% call themselves Asian, which includes Hmong, Laotian, Indian and other Asian groups. (U.S. Census, 2010)

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