Marketing
KBIF 900 AM Radio in Fresno is the first radio station to introduce and produce Hmong and Punjabi programming to the
people of the Central Valley!
Since 1987 we have offered Punjabi programming every Saturday and Sunday produced by local leaders, teachers, doctors and business entrepreneurs and became the number one media outlet for the Indian Community. We now offer programming Monday through Friday twenty-four hours on our AM900 Punjabi App and offer more opportunities for not only people in the Central Valley but worldwide to listen to our locally produced Indian programming.
In 1994, KBIF saw a vision and a need to provide the Hmong and Laotian community with locally produced news, entertainment and cultural programming for the large S.E. Asian community. We became the number one outlet for the Hmong and Lao community of the Central Valley. It's estimated as many as 95% of the Hmong community listen to KBIF Radio and at one point our nighttime programming was the second most listened to among all Valley radio stations according to The Fresno Bee.
KBIF Radio has built a very strong and loyal following and has a proven history of success. KBIF is used by many local businesses in the Hmong and Indian community to advertise their products and services and has become a major avenue used by many local and regional advertising agencies and general market advertisers like Wells Fargo, Toyota, Xfinity, State Farm, Chukchansi, Table Mountain and Tachi casinos, USDA, PG&E, State of California and the City and County of Fresno and many others.
It's time to jump on the boat and target the Asian community and tap into a growing market! Let KBIF Radio help lead you the way!!
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